Client Overview
Imoo, a leading brand specializing in children’s smart devices, offers innovative products like the Z7 Kids Smart Watch Phone. This smartwatch is designed to provide safety, communication, and fitness features, making it popular among families worldwide. Imoo aimed to increase online visibility, drive more website traffic, and boost overall user engagement. Our team was tasked with running Paid Ads and optimizing SEO to achieve these goals.
Objective
Increase New User Acquisition through targeted paid ads and organic search.
Improve User Engagement by optimizing landing pages and improving website performance.
Expand Global Reach to key markets, with a focus on the UK, Germany, Spain, and the US.
Grow Organic Traffic and reduce dependence on paid advertising over time.
Performance Summary
Metric | Current Period | Change (%) | Preceding Period |
New Users | 12K | +83.8% | 6.53K |
Returning Users | 2.8K | +82% | 1.54K |
Sessions | 20,045 | +92.68% | 10,403 |
Engaged Sessions | 12,205 | +84.39% | 6,619 |
Average Engagement Time | 1m 05s | +3.32% | 1m 03s |
Events per Session | 9.61 | +2.07% | 9.41 |
Event Count | 192,596 | +96.67% | 97,929 |
Traffic Acquisition Analysis
The campaign targeted both paid and organic channels to maximize reach and conversion rates. Below is a detailed breakdown of each channel’s performance:
Paid Search (Google Ads)
92.9%
New Users
8.2K (up by 92.9% compared to the previous period)
15,000
Sessions
1m 12s
Average Engagement Time per Session
Impact
Paid Search was the biggest contributor to traffic and conversions. Our ad copy and targeting strategies successfully attracted users from key regions like the United Kingdom and Germany.
64.1%
Engagement Rate
Direct Traffic
2,700
New Users
(Up by 80.1%)
3,900
Sessions
61.3%
Engagement Rate
Impact
The increase in direct traffic can be attributed to heightened brand recognition, thanks to awareness campaigns, word-of-mouth referrals, and returning customers.
Organic Search
16.3%
New Users
685 (Up by 16.3%)
942
Sessions
55.9%
Engagement Rate
Impact
While organic growth was more modest compared to paid efforts, this channel showed positive momentum. By implementing technical SEO fixes and optimizing content for targeted keywords, organic traffic has steadily improved, laying the groundwork for long-term growth.
Organic Social
117.8%
New Users
98 (Up by 117.8%)
123
Sessions
53.5%
Engagement Rate
Impact
Social media channels, while not the primary traffic drivers, contributed to generating interest and awareness for Imoo products. We will focus on increasing this further with better content promotion on platforms like Facebook and Instagram.
Referral Traffic
Key interactions with the site increased significantly, demonstrating a rise in user engagement.
61.9%
New Users
34 (Up by 61.9%)
59
Sessions
Impact
Referral traffic from imoo.myshopline.com and other affiliate sites helped support the campaign by directing targeted traffic to the landing pages.
Geographical Reach & Key Market Insights
The campaign effectively targeted multiple countries, but the United Kingdom and Germany emerged as the top-performing regions in terms of new users.
United Kingdom
3.7K new users, accounting for the largest share of total traffic.
65.4%
Engagement Rate
Impact
This market showed a high conversion rate from paid ads, proving the effectiveness of location-specific targeting and custom landing pages.
Germany
3.4K new users
61.9%
Engagement Rate
Impact
The combination of localized ads and relevant product offerings led to substantial traffic and conversions.
Spain & Ireland
57.8%
Spain contributed
Spain contributed 1.7K new users with an engagement rate of 57.8%.
1.1K
Ireland brought
Ireland brought in 1.1K new users, with strong engagement, particularly from paid campaigns.
Impact
We identified these markets as emerging high-potential regions and plan to enhance SEO efforts in these locations.
User Engagement & Behavior
One of our key focus areas was improving overall user engagement metrics, which reflect the quality of the traffic acquired and the effectiveness of the website in retaining user attention.
Engaged Sessions
Increased by 84.39% to 12,205 sessions, showing that users are staying longer on the site and interacting more with the content.
Events per Session
Increased slightly to 9.61, indicating that users were completing more actions on average.
Event Count
The total number of events grew by 96.67%, showcasing improved user interaction and activity on the site.
SEO Strategy Breakdown
Our SEO strategy focused on improving organic visibility through targeted keywords, on-page optimization, and link-building efforts.
Keyword Optimization
Focused on primary keywords like "Kids Smart Watch Phone" and long-tail keywords such as "Imoo Z7 Kids Smart Watch features." Improved content on landing pages to target high-intent search queries.
Technical SEO Fixes
Enhanced site speed, improved mobile responsiveness, and fixed technical issues like broken links and duplicate meta descriptions.
Content Creation
Published multiple blogs centered around smartwatches for kids, emphasizing features such as GPS tracking, health monitoring, and water resistance. Created multilingual blog content to target global markets, especially in Germany and Spain.
Link Building
Focused on acquiring high-quality backlinks from authoritative websites in the parenting and technology niches. Submitted guest posts and press releases to increase referral traffic and domain authority.
Paid Ads Strategy Breakdown
Our Paid Ads strategy involved a combination of Google Search and Display ads, which focused on product-based targeting and remarketing efforts.
Targeting
Demographic targeting focused on parents aged 25-45 with children aged 6-12, primarily in Europe and the United States. Remarketing ads were used to re-engage users who previously visited the website but did not convert.
Ad Copy
Optimized ad copy to highlight key product features, such as GPS tracking, 4G HD calls, and dual cameras. Localized ads for different markets to improve relevance and click-through rates (CTR).
Bid Management
Adjusted bids based on the performance of different regions and demographics, maximizing the budget for high-converting locations like the UK and Germany.
Challenges
SEO Competition
Competing against established global brands in the smart device market required aggressive content creation and strategic link building.
Balancing Paid vs. Organic
Ensuring that SEO efforts would yield long-term benefits while running high-cost paid campaigns was a key challenge.
Next Steps
Scaling SEO Efforts
Continue optimizing for organic search by targeting additional long-tail keywords, creating more localized content, and building high-authority backlinks.
Expanding Paid Ads
Increase the ad budget for high-converting regions like the UK and Germany while testing new markets.
Conversion Rate Optimization (CRO)
Focus on improving the landing page experience to convert traffic more efficiently, including A/B testing and UX enhancements.
Conclusion
The integrated Paid Ads and SEO strategy for Imoo delivered impressive results, including a significant rise in traffic, user engagement, and conversions. With an 83.8% increase in new users and a 92.68% rise in sessions, Imoo is well-positioned for continued success as we scale the SEO and Paid Ads campaigns in the coming months.
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