- Client: OC House Cleaning Services
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Industry: Cleaning Services
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Website: https://ochousecleaningservices.com/
- Objective: Increase organic traffic, improve user engagement, and boost the overall visibility of the website through a strategic website revamp and SEO implementation.
OC House Cleaning Services, a professional cleaning service provider, sought to revamp their website to better align with modern web standards and to enhance their visibility in search engine results. The aim was to attract more traffic, particularly from organic search, and to improve user interaction with the site.
Results and Analytics
The website revamp and SEO strategy yielded significant improvements in key performance indicators as captured by Google Analytics.
Overall Traffic and User Engagement
1,916.1%
Users
Increased by 1,916.1%, with a total of 1.3K users.
1,904.8%
New Users
Grew by 1,904.8%, with 1.2K new users.
1,851.2%
Event Count
The total number of tracked events surged by 1,851.2%, reaching 9K.
8.0%
Sessions Per User
Sessions per user saw an 8.0% increase, indicating higher engagement levels.
Traffic Source Analysis
1,741.7%
Direct Traffic
This was the largest source of traffic, with a 1,741.7% increase and 1.2K sessions
2,892.3%
Organic Search
Organic search traffic grew by 2,892.3%, highlighting the effectiveness of the SEO efforts.
4,950%
Referral Traffic
There was a significant rise in referral traffic, increasing by 4,950% to 101 sessions.
6,700%
Organic Social
Sessions from social channels increased by 6,700%, contributing 68 sessions.
Geographic User Distribution
1,939.4%
United States
The primary market with a 1,939.4% increase, reaching 1K users.
900%
Other Regions
The website attracted users from the Philippines (900%), Germany, Ireland, and Hong Kong.
Content Performance
1,647.4%
Commercial Cleaning
“Top Commercial Cleaning Services” received 1.5K views, up by 1,647.4%.
2,700%
Frequent Home Cleaning
“Frequent Home Cleaning” had 336 views, an increase of 2,700%.
12,300%
Move-In/Move-Out
The “Move-In/Move-Out Cleaning” page saw the most dramatic rise with a 12,300% increase in views.
City-Level User Engagement
47.58%
Los Angeles
With 310 users, it led the city-level engagement, showing a 47.58% engagement rate.
61.22%
Mission Viejo
Achieved a 61.22% engagement rate with 43 users.
67.65%
Anaheim
Both cities displayed high engagement rates of 67.65%, respectively, indicating successful geographic targeting.
Website Revamp and SEO Strategy Implementation
Website Redesign and Structural Improvements
Design Update
Implemented a clean, modern design that improved the overall user experience and made navigation more intuitive.
Responsive Design
Ensured that the website was fully optimized for mobile devices, providing a seamless experience across all screen sizes.
Improved Navigation
Enhanced the site’s navigation structure to make it easier for users to find services and information quickly.
Technical SEO Enhancements
Site Audit
Conducted a thorough audit to identify and fix technical SEO issues such as broken links, duplicate content, and slow page load times.
Schema Implementation
Added structured data markup to improve how search engines read and display site information in search results.
Page Speed Optimization
Focused on reducing load times by optimizing images, leveraging browser caching, and minimizing the use of heavy scripts.
Local SEO and Market Targeting
Google My Business Optimization
Updated and optimized the Google My Business profile to improve local search visibility.
Local Content Creation
Developed content that targeted specific geographic locations within Orange County to attract local customers.
Citations
Ensured consistent business information across all local directories and citation sites.
Content Optimization and Strategy
Keyword Research
Performed detailed keyword research to identify key terms and phrases that potential clients were searching for.
Content Refresh
Optimized existing content for target keywords and created new, engaging content to attract more organic traffic.
Service Pages
Enhanced service-specific pages with targeted keywords, detailed descriptions, and calls to action to improve conversion rates.
Link Building and Off-Page SEO
Backlink Strategy
Implemented a backlink strategy focused on obtaining high-quality links from relevant, authoritative websites.
Social Media Integration
Promoted new content through social media channels to drive additional traffic and build brand awareness.
Key Takeaways
Effective Redesign
The website redesign significantly enhanced user experience and engagement, making it easier for potential customers to find and interact with the content.
SEO Success
The SEO strategy effectively increased organic traffic, with substantial growth in new users and overall site visits from search engines.
Local Market Penetration
The focused local SEO efforts led to a significant increase in traffic from key regions within and outside the United States.
This case study demonstrates the successful transformation of OC House Cleaning Services’ online presence through a comprehensive website revamp and targeted SEO strategy. The improvements in both traffic and engagement metrics are a testament to the effectiveness of the combined efforts in design, technical SEO, and content optimization, positioning the company for continued growth and success in a competitive market.
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