As an established digital innovation company, we produce finished digital products. By offering this as a service, we can keep up to date with the latest technological developments that may impact user expectations, from inclusive design to colour theory. When designing a digital product like an app or website, remember that the user’s first impression of your brand or business is heavily influenced by the UI/UX of the product., and be sure to follow industry standards.
The potential of technology is always being realized and with it the trends in app design are also growing. As 2023 approaches, innovative ideas and breakthrough developments will improve and revolutionize user experience (UX) and user interface (UI) design. Here are some factors influencing UI/UX design trends for app design companies.
What influences UI/UX design trends?
1) The Request
It’s no secret that modern buyers want high-quality products. They want to reach their destination as quickly and comfortably as possible. It affects behavioral, presentation, communication, and emotional tendencies.
There is a strong rivalry between users. Competition impacts product development and generates new development trends. Large organizations often start with trends that other companies follow. When Apple or Google mainly redesign their products, all other companies become more interested in user interface and user experience control as new models are created.
As technology is constantly evolving, there are always new ways to interact with devices. A good example is foldable cell phones.
Top 6 UI/UX trends for mobile apps in 2023
1) Dark theme
You may have noticed that some of the well-known manufacturers offer light and dark alternatives for their products. A dimly lit user interface that uses mostly dark colours is called “dark mode”. Users who prefer dark themes have two main benefits: they experience less eye strain due to reduced screen brightness and improved battery life due to the use of fewer iridescent pixels. OLED panels work well with dark themes as they save power and increase display life, but their aesthetic appeal isn’t compromised by this pragmatic approach.
Ultra-simplicity has long been the hallmark of products. UI/UX designers once tried to strip away all aesthetic elements, leaving only the most crucial content and practical elements. As a result, they’ve created products with an excessive amount of white space. Because they are so simplistic, all interfaces look the same.
However, as customers grew tired of traditional styles, designers began experimenting with different visual expressions. One particular design feature that has attracted attention is timed out. In 2018 and 2019, gradient colors started replacing flat colors. Gradients enhance the visual appeal and depth of flat layouts. Both development teams and stakeholders appreciate gradients because you can create them with branded colors. In 2023 the slopes will have a new lease of life. This time, gradients place more emphasis on using bright colors as backgrounds. Hire UI/UX designers who have excellent knowledge of gradients.
Almost all websites and apps use micro animations. They are likely to appear every time you open your favorite app. By way of illustration, Facebook offers a selection of micro-animations including one for the “Like” button. Micro-animations are often overlooked because they are so obvious, unobtrusive, and effortlessly integrated into the user experience. However, if you remove micro-animations from your product, users will immediately notice that something is missing.
However, too many interactive features could distract a consumer (e.g. persistent pop-ups). Before embracing this trend, it’s important to consider whether your interactive components help or distract the user. Consider your audience, understand what they want from your mobile app, and use animations to help them achieve their goals.
Although creating and integrating 3D images into a surface takes a lot of work and expertise, the results can sometimes be amazing. Using 3D rendering, a product or service can be presented in a much more attractive and dynamic form. For example, a 360-degree view of a product can improve the customer experience. In 2023, more and more companies will use 3D models to advertise their products and services, simulating the feeling of visiting a real store.
5) Convenient voice interfaces
Voice interfaces will be one of the fastest growing trends in 2023. 41% of Americans now use voice commands to perform routine searches, according to a study. In recent years, smart technologies have fundamentally changed our digital experiences. We can even control our homes using Google Assistant, Amazon Alexa, Siri and other voice assistants. Today’s voice assistants are much more accurate than those of the past and less likely to mix up words. They use voice recognition to allow people to interact with programs. Think about the impact of voice search on your mobile app.
6) Cumulative reality
Google’s ARCore and Apple’s ARKit accelerated the augmented reality (AR) boom by allowing UI/UX designers to adopt a mixed reality strategy and make their layouts more useful. This approach is demonstrated with an application that overlays navigation graphics on a live camera image from a phone. By 2023, augmented reality features should be mainstream on mobile devices. Augmented reality solutions are currently available in the e-health, online banking, construction and engineering, e-commerce and offline retail industries.
We have the ability to tell compelling stories through beautiful and accessible designs thanks to the wealth of advanced technology at our disposal. The latest trends can improve your user experience and help you stand out from the crowd in your industry.