- Client: Personalise Wholesale Blanks
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Industry: Wholesale & Retail
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Website:https://personalise-wholesaleblanks.co.uk/
- Objective:Increase organic traffic, enhance user engagement, and improve overall site performance through a comprehensive website revamp and SEO strategy.
Personalise Wholesale Blanks, a UK-based wholesale supplier, required a significant overhaul of its online presence to better serve its customers and expand its reach. The objective was to improve the site’s user experience and performance through a detailed website revamp, followed by a robust SEO strategy to increase organic visibility and traffic.
Results and Analytics
The website revamp and SEO strategy yielded significant improvements in key performance indicators as captured by Google Analytics.
Overall Traffic and User Engagement
1,355.6%
Users
Increased by 1,355.6%, reaching 7.5K users.
1,309.5%
New Users
Grew by 1,309.5%, with 7.2K new users.
1,851.2%
Event Count
The total number of tracked events surged by 1,851.2%, reaching 9K.
Traffic Sources
6,000+
Direct Traffic
Dominated the sessions with nearly 6K sessions.
4,000+
Organic Social Traffic
Contributed significantly with around 4K sessions.
3,000+
Organic Search
Yielded strong results, with approximately 3K sessions.
400
Referral Traffic
While smaller, referral traffic still played a role in overall traffic growth.
Landing Page Performance
5,409
Home Page (/)
The home page saw the highest traffic, with 5,409 sessions and 3,809 users.
691
Cart Page (/cart)
The cart page also performed well, indicating strong user intent with 691 sessions.
400
Product Pages
Several product category pages, such as /product-category/blank-pyjamas/kids-pyjamas and /product/custom-dtf-prints-2-2, showed strong engagement with over 400 sessions each.
Geographic User Distribution
70.19%
United Kingdom
Dominated the user base with 7,447 users and a high engagement rate of 70.19%.
121,957
Engagement Metrics
The average engagement time was 41 seconds per session, with a total event count of 121,957.
Engagement and Interaction
9,822
Engaged Sessions
9,822 engaged sessions were recorded, with an engagement rate of 68.55%.
42
Average Engagement Time
Users spent an average of 42 seconds per session, reflecting improved content relevance and user interest.
Website Revamp and SEO Strategy Implementation
Website Redesign and User Experience Enhancement
Design Overhaul
Implemented a modern, user-friendly design to enhance the visual appeal and usability of the website.
Navigation and Structure
Improved site navigation to ensure a seamless user experience, making it easier for users to find products and information.
Mobile Optimization
Ensured that the website was fully responsive and optimized for mobile devices, enhancing accessibility for all users.
Technical SEO Optimization
Audit and Fixes
Conducted a comprehensive audit to identify and resolve technical issues such as broken links, duplicate content, and page speed.
Schema Markup
Implemented schema markup to enhance search engine understanding of the site’s content, improving the site’s appearance in search results.
Page Speed Optimization
Improved page load times by optimizing images, leveraging browser caching, and minimizing JavaScript.
Content Strategy and Optimization
Keyword Research
Identified key search terms relevant to the wholesale and retail sectors to target through content optimization.
On-Page SEO
Optimized product descriptions, landing pages, and blog posts for identified keywords, ensuring that content was both informative and search engine-friendly.
Content Creation
Developed new content, including product guides and industry-relevant blog posts, to attract and engage the target audience.
Local SEO and Market Targeting
Local Optimization
Optimized Google My Business and other local directories to enhance visibility in local search results.
Geo-Targeted Content
Created content focused on specific regions within the UK to attract local customers.
Backlink Building and Off-Page SEO
Link Building
Engaged in outreach to build high-quality backlinks from relevant websites within the industry.
Social Media Integration
Promoted new content and products through social media channels to drive traffic and improve brand awareness.
Key Takeaways
Revamp Impact
The comprehensive redesign and technical SEO improvements led to a significant increase in user traffic and engagement.
User Engagement
The high event count and engagement rates indicate that users found the revamped site more appealing and easier to interact with.
Geographic Focus
The focus on the UK market was successful, with the majority of traffic and engagement coming from within the country.
This case study highlights the effectiveness of combining a website revamp with a targeted SEO strategy. By improving both the technical and content aspects of the site, Personalise Wholesale Blanks achieved substantial growth in organic traffic, user engagement, and overall site performance. This foundation will support continued growth and customer acquisition in the competitive wholesale market.
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