- Client: North County Spa
-
Industry: Wellness and Spa
-
Website: https://northcountyspa.com/
- Objective: Increase organic traffic, improve user engagement, and enhance overall site visibility on search engines.
The North County Spa sought to improve its online presence and drive more traffic to its website through an effective Search Engine Optimization (SEO) strategy. This case study details the SEO actions taken and the resulting improvements in website traffic and user engagement.
Results and Analytics
Following the implementation of the SEO strategy, significant improvements were observed in key performance metrics as captured by Google Analytics.
Geographic User Distribution
662.5%
United States
Saw a 662.5% increase in users, from 197 to 1.5K users.
400%
Other countries
Significant increases in Canada (400%), the Philippines (300%), and Germany (50%).
User Engagement Metrics
607.1%
Total Users
Grew by 607.1% over the 60 days
508.1%
Event Count
Total events tracked increased by 508.1%, indicating higher user
601.8%
New Users
Increased by 601.8%, bringing in over 1.6K new users.
68.18%
Engagement Rate
Achieved an engagement rate of 68.18%, with users spending an average of 1 minute and 11 seconds on the site.
1,474
Engaged Sessions
Out of the total sessions, 1,474 were engaged sessions, showing that a significant portion of users actively interacted with the site content.
14,261
Event Count
The total event count reached 14,261, with the majority (12,431) occurring in the United States.
Website Revamp and SEOStrategy Implementation
Website Audit and Technical SEO Improvements
Audit
Conducted a comprehensive audit to identify technical SEO issues, including broken links, page load speeds, and mobile responsiveness.
Technical Fixes
Implemented fixes for identified issues, ensuring that the website met best practices for on-page SEO, such as optimizing meta tags, headers, and improving site speed.
Keyword Research and Content Optimization
Keyword Analysis
Identified high-value keywords relevant to the spa and wellness industry.
Content Strategy
Optimized existing content and created new content focused on these keywords, including blogs, service descriptions, and landing pages.
Local SEO Enhancement
Google My Business
Optimized and regularly updated the Google My Business profile to improve local search visibility.
Local Citations
Ensured consistent NAP (Name, Address, Phone Number) information across all local directories.
Local Content
Developed content targeting local search queries to capture the nearby customer base.
Backlink Building and Off-Page SEO
Outreach
Engaged in backlink outreach to gain high-quality inbound links from relevant websites in the wellness industry.
Content Marketing
Leveraged guest blogging and partnerships with local influencers to increase the site’s domain authority.
Social Media Integration
Organic Social Media
Integrated social media efforts with the website’s SEO strategy to drive traffic from organic social channels.
Key Takeaways
SEO Impact
The strategic focus on technical SEO, local SEO, and content optimization led to a substantial increase in organic search traffic and user engagement.
Geographic Reach
The website successfully expanded its reach beyond the local market, attracting significant traffic from international users.
Ongoing Optimization
Continued efforts in SEO, especially in content creation and backlink building, are necessary to maintain and further improve these results.
This case study demonstrates the effectiveness of a well-rounded SEO strategy in significantly improving the online visibility and performance of a local business website like North County Spa. By leveraging SEO best practices, North County Spa achieved a dramatic increase in web traffic and user engagement, laying the foundation for sustained growth in the digital landscape.
Let's maximize your online impact!
More than just buzzwords for marketing concepts of SEO.
Get your freemarketing audit
High-impact marketing services grow your startup.
-
Strategy Call
-
In-depth Audit
-
Growth Roadmap