In recent years, the internet has touched the sky and with it many challenges. The expansion of the internet has brought with it some issues that users have been worried about due to the unreliability and slowness of mobile internet. Several technologies have been developed to solve technical problems such as B. Progressive Web Apps and Accelerated Mobile Sites.
AMP & PWA promise users a fast, rich and immersive experience to excite and inspire them. These technologies came at the right time as the usefulness of the mobile phone was experiencing unprecedented growth. According to studies, half of web traffic comes from smartphone users.
Therefore, in 2020, app developers have focused on AMP and PWA tools to deliver phenomenal mobile user experience. This article covers everything you need to know about AMP and PWA to make your decision.
- What is AMP & PWA?
- How similar are they?
- How are they different?
- What is better?
What are Accelerated Mobile Pages (AMPs)?
AMP is short for Accelerated Mobile Pages and is a web page optimized for mobile devices. It is designed to load quickly. It is a fast and seamless charging solution designed for user experience. It was started as an open source project and Google integrated the technology in February 2016.
The Guardian advertised their platform as AMP in 2016. They featured the same article in AMP version and web version so readers could see how it worked.
There were a few minor differences. But one thing you will notice faster than anything else is the AMP article loading speed compared to the web article.
The idea of AMPs is to reduce the amount of unnecessary content and functionality so that the app immediately displays essential content. Data can be reduced up to 10 times. The critical components of the AMPs are the AMP components, the HTML AMP and the AMP cache.
AMP HTML: This is a simplified version of standard HTML. AMP HTML does not allow certain HTML elements and tags.
AMP Cache: This is a proxy-based content delivery network that carries and caches page content. AMP cache allows an app owner to easily introduce page updates. Improve and modify the AMP.
What are Progressive Web Apps (PWAs)?
PWA is short for Progressive Web Apps. According to Google, reliable and accessible user experiences on the web are fast and engaging. This technology allows you to use a website as a native app. PWAs are a web page that looks like native mobile apps, offering similar interaction and navigation. PWAs help users revisit the website by providing push notifications, fast loading, and offline web pages.
PWAs are very responsive and can work offline. There are 3 essential components of PWA; they are:
After opening a website for the first time, they save required data from the browser cache.
The manifest file: This is a JSON file that contains all of your app’s information. For example, it contains data about your PWA’s home screen icon, theme, or color scheme.
Secure HTTP Protocols: This is a must when building a Progressive Web App. Service technicians are vulnerable to network breaches or failures. They can intercept network requests and modify responses. The security protocol must be used to ensure data and network security.
How are AMP and PWA similar?
Both are ways to view web pages on smartphones. Both are built to enhance the user experience.
Both help reduce page load time. While AMPs might be a bit more efficient in terms of loading speed compared to PWAs.
Google actively supports both. There is an AMP page on Google Developers and a PWA page on Google Developers.
Differences between AMPs and PWAns
In PWAs, the application code is either written from scratch or with updated pieces of code.
In AMP, the actual web page code is stripped of unnecessary JS and CSS to make web pages load faster.
PWA doesn’t give you the feel of a web page, but it looks like a mobile app. While AMP gives you a look and feel of the web page because it is what it is.
The user experience
PWAs offer a better user experience. They have an icon on the home screen, push notifications, and no browser tabs. Plus, they’re much easier to install and lighter than a regular mobile app. PWAs load faster than a standard web version because they are implanted with App Shell. PWAs can be used when the internet connection is down.
AMPs provide a slightly better user experience because page loads are faster than a normal page. This is the only UX advantage they offer. Unlike PWAs, AMPs cannot work offline.
AMP wins the competition from an SEO perspective. Google favors these pages and lists them in the top stories carousel. This can significantly increase your click-through rate.
While PWAs have no direct SEO advantage. However, with better user experience, there are chances of winning with SEO.
PWAs are not equally well supported on all devices. So you may encounter problems with playback on iOS. Moreover, they also do not support all hardware features such as NFC, Bluetooth, accelerometer and GPS.
Both AMPs and PWAs are robust technologies. Depending on the type of website you use, you can choose one. AMP is the best choice if your website does not contain too many images and is mainly related to content such as educational and news sites. On the other hand, PWA is a good idea if your website is an e-commerce site and allows your users to have a user-friendly experience without downloading mobile apps. You have the choice! Hire top app developers to build apps for your business.